#Idontpayretail – a preloved story from the prelove queen

Champagne taste on a beer budget. Serena gives us the inside scoop.

The Preloved Queen

We were so excited to talk to Serena, “I don’t pay retail” about her business.  With a sassy blog name like that you know this woman has words to live by, and insights to share.

What do you look out for when you are hunting down deals you know your followers will love?

S.: That’s definitely a tough question but with my audience I think it’s always been the higher end the better. That being said, my preloved finds with the most likes have been a bit of a mixed bag, anywhere from a Tory Burch skirt and DVF blouse, to a Valentino dress and St. John blazer. I love all my finds but it’s always interesting to see what my followers love.


Which brands surprised you the most with their cult followings?

S.: These aren’t brands that I myself ever thrift, but I’m amazed at how well brands like LuLaRoe, Cabi, Cache, and anything Anthropologie do in the thrift, reseller and preloved communities. They sell like hotcakes in the resale market so there must be something there that I don’t see!


Do you ever buy full retail?

S.: Haha, as much as my title “idontpayretail” is generally 99% true, I have splurged maybe once or twice in my life. I recently treated myself to a brand new pair of Christian Louboutin Silver Crissos pumps that I plan to wear for my upcoming wedding. It KILLED me to pay retail on those babies, but at the same time they are the most special and beautiful shoes I will likely ever own. I remind myself that most women spend on their wedding dresses what I spent on my wedding shoes…so that makes it okay, right?

How do you deal with tough customers? 

S.: I know this is a bit of an easy way out answer, but I haven’t really had any! Sure, I’ve had lowball offers and people who initially are very interested and then all of a sudden flake, but that’s barely a tough customer in my eyes. I’ve seen so many horror stories online in the thrift and reseller community of incredibly tough eBay customers, and to be honest that’s what has kept me off of reselling on eBay. I think it’s important for people to remember that if this is your business you need to act accordingly, be professional and don’t take anything personally. Move on to the next sale.


What are words you live by?

S.: “There is always something to be thankful for” – I have it tattooed on my right forearm, a part of me feels incredibly cheesy for that, but the other part of me says “No it’s so true!”. Realistically I don’t think anyone could argue with that. It’s a constant reminder to not take things for granted, which if I’m being completely honest, I very often do. I think it’s important to always take a minute to stop and be grateful for all the good things in our lives, even if it comes with some bad.

“There is always something to be thankful for”

– idontpayretail


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